Don't we deserve new fairytales?

In this story, the Princess saves herself 😉

a beauty AND a beast

Growing up, we were taught to sit pretty and quiet while Prince Charming swept in to be the hero of the story. But we're done being a supporting character 😤

We make high quality apparel that helps you feel as confident as the main character—the type of gear you wear when you need a bit of extra luck on your side.

Family run

With the help of my parents & siblings, your orders are packed with nothing but love!

Secure transactions

Transactions are handled with bank-grade security.

The coziest materials

We pride ourselves on using the most high quality materials in all of our clothing. Fall in love with the gear, or your money back!

Want to see more?

To say I'm in LOVE with this crop top and the slogan "A Beauty and a Beast No Prince Charming Sisterhood" and the message it sends- would be an absolute understatement. Who says a woman can't be both single, and happy and feel good about herself?!

Kristen B.

This company is amazing! Not only are their products high quality and incredibly soft, but the customer service is great. They respond immediately and truly care about their customers. I’ll definitely be ordering again! Can’t wait to show this off at Disneyland!


Absolutely love this rashie, I got so many compliments at the gym saying the color was so nice! (Plus people also think I’m a blue belt in it LOL) it’s held up amazingly through all the wear and tear that BJJ causes. Plus my waist looks super snatched in it!!

Megan W.

Graphic is fantastic. Drop shoulder fit is perfect. This sweatshirt is warm and stylish, definitely my new favourite. I thought I would miss the string on the hood but I don’t as the shape keeps it on my head and no string means the puppy can’t chew the string. Bonus.


Let's write some new fairytales together


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