Growing up, it was like we were taught to sit pretty and quiet while Prince Charming swept in to be the hero of the story. Boys acting the savior, girls acting the damsel in distress. Whether it was Dad, or a brother, or a boyfriend...we were watching from the sidelines, trying to prove we belonged in the ring.
But we're not kids anymore.
And y'know what? It turns out that was exactly the fuel we needed.
So welcome to No Prince Charming, where we're redefining what it means to be a hero. In this story, the "Princess" saves herself.
If our brand would accomplish just one thing, it would be the ability to change how future generations view heroes. It's not anti-male — it's pro-us. 5% of profits go towards Peace Over Violence, a self defense initiative for at-risk women.