Our Story

Growing up, it was like we were taught to sit pretty and quiet while Prince Charming swept in to be the hero of the story. Boys acting the savior, girls acting the damsel in distress. Whether it was Dad, or a brother, or a boyfriend...we were watching from the sidelines, trying to prove we belonged in the ring.

And then we grew up.

So welcome to No Prince Charming Apparel. We're designed for women who fight — whether that's expectations, toxic relationships, or old versions of ourselves. Because in our story, the "Princess" saves herself.

Let's change how future generations view heroes.5% of profits go towards Peace Over Violence, a self defense initiative for at-risk women.