Our Story

Don't we deserve new fairytales?

Hey!! This is Heather, one of the co-founders of No Prince Charming Apparel. Thank you so so much for supporting this labor of love from our three-person team.

Growing up, it was like we were taught to sit pretty and quiet while Prince Charming swept in to be the hero of the story. Whether it was Dad, or a brother, or a boyfriend...all our lives we were told that *someone else* would appear and save us if we ever needed it. But we're done being a supporting character in our own story! The best part of growing up is that you get a chance to write your own fairytale. And in this version of the story, the Princess can save herself. 😉

So welcome to our store. We make high quality apparel that helps you feel confident every day. No matter what you're going through, this is the type of gear you wear when you need a bit of extra luck on your side. Remember: the main character always wins at the end of the story! 5% of profits go towards Peace Over Violence, a self defense initiative for at-risk women. 

Let's write some new fairytales. Welcome to our sisterhood of over 10,000 incredible women. Check out our Instagram for more pics!


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